How To “Fonzie” Your Online Marketing Jukebox Loans Networking

How To “Fonzie” Your Online Marketing Jukebox

Posted by Hunter Cheel | Posted in Debt Consolidation Expert | Posted on 15-05-2011

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Aaayy! Sometimes your business needs a little magic punch. The Fonz sure knew how to get the music playing in Al’s Diner, in the 70’s show “Happy Days.” Which got me thinking about how some businesses just have the magic “Fonzie” touch; they are able to get conversions with their online marketing efforts without putting a quarter in. For all the others, it takes a bit more trial and error; but when you can nail down your online marketing strategy to work like the jukebox in Al’s you will be profiting with little to no investment.

One of the most important questions to answer is, “what impacts online buying behavior?” As a small business owner, we all know that establishing a strong online presence is important for growth; however, as we try to improve ROI of our marketing efforts, it’s important to understand what tasks impact buying behaviors. Well, according to a study by Forrester Research, email and search marketing PPC have the greatest influence on consumer online buying behaviors.

“Search and email were the most effective tactics in driving sales during the holidays: On average, 39% of hard-goods transactions and 60% of soft-goods transactions arrived to retail websites via email and search:

How To Improve Your Efforts

If you are looking to get your online marketing jukebox to play the music you want to hear, stick with search and email marketing. Social media is great for driving and building brand awareness, however, it is rarely associated with direct revenue, according to Marketing Profs.

So whether you are marketing via search or email, make sure that your efforts are generating a measurable ROI. If not you may want to re-evaluate your Fonzie-ness. Getting your online marketing jukebox to work, takes a bit of knowing what works with your customers mixed with hard knowledge.